Cha-am Beach is renowned for being the best beach in Phetchaburi. Cha-am has become a firm favourite with weekend visitors from Bangkok. Cha-am is very much a Thai resort, it is quiet on weekdays, busier on weekends and bustling on holidays. With no real center, the town stretches along the length of the white-sand beach, said to be Thailand's longest.

The beach has plenty of deckchairs and umbrellas for rent, and beer, soft drinks and tasty seafood are available all day long from local vendors. After swimming in the sea, you can wash off with fresh water at one of the public bathhouses for a nominal charge. There is a good selection of accommodation set back from the beach, with small hotels for budget travelers and more luxurious big-name chains for those looking for something a bit more comfortable.