This is the major shopping area of Bangkok. It is very popular with tourists and Thais, particularly young, fashion-conscious Thai girls. The area started to develop around Siam Square in the late sixties when Chulalongkorn University utilized its land bank adjacent to the university.

Since then, it has continued to progress with new shopping centers being built even now. Starting from the Pathumwan junction it stretches all the way to Wireless Road.

The original development, Siam Square, is particularly popular with university students and young Thais who have just started their business careers. There is a well-used phrase on mobile phone calls Meet you at Siam. Opposite Siam Square is Siam Center which was the first western-style air-conditioned shopping complex in Thailand. Now this area has many other shopping complexes.

The next section in this area is around the Ratchadamri and Ratchaprasong intersection where there are a selection of 5-star hotels and major shopping complexes catering for the more up-market shoppers. Many of the worlds leading fashion designers have boutiques in this locale.

The Central World Plaza is the largest complex in this area and the site for Bangkoks New Year Countdown celebrations. During the cooler months of November to January, the major breweries sponsor the setting up of beer gardens on the plaza in front.
The last point on this Fashion City map is Central Chidlom, another upmarket department store. This is at the Chidlom and Lang Suan intersection. Soi Lang Suan has many condominiums and a variety of restaurants and bars catering to the more affluent members of society.